Case Study
Mint Capital: Financial Services Lead Generation
Adcent helped Mint Capital address low-quality traffic and inconsistent conversion performance with a rebuilt paid-media and tracking system.
The challenge
Mint Capital wanted to generate higher-quality investment leads while controlling customer acquisition costs. Previous campaigns suffered from low-quality traffic and weak conversion performance.
Our strategy
- Rebuilt Meta and Google Ads account structure
- Implemented conversion tracking across the funnel
- Created high-intent audience segments
- Optimized landing pages and lead forms
- Introduced ongoing campaign and creative optimization
Key lesson
Financial-services acquisition works best when media buying is connected to lead quality, tracking and the post-click experience rather than optimized only for cheap clicks or form volume.